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Huafa Sports Operations Management Co,. Ltd 
 
qy888千赢国际华发体育运营管理有限公司隶属于qy888千赢国际华发集团有限公司,成立于2013年,位于qy888千赢国际横琴自贸区中部。公司运用现代企业运营机制,以自有国际一流体育场馆为依托,构建了结合高端体育赛事运营管理、体育场馆管理及租赁、专业体育培训及活动组织承办为一体的多元化发展格局,旨在推广健康生活,推动体育产业发展,打造南中国最大的体育运营平台。

Located in the center of Hengqin, Huafa Sports Operations Management Co,. Ltd was established  in 2013 under Huafa Group. Tournament-oriented, Huafa Sports operates three tennis events including WTA Elite Trophy Zhuhai, Zhuhai Open and Australian Open Wildcard Play-off as well as venue management like advertising management, venue leasing and tennis training. With its aim to building the biggest sports operation platform in South China, Huafa Sport helps promoting the living standard of Zhuhai citizens and the development of regional sports industry.



Hengqin Tennis Center Zhuhai

横琴国际网球中心由设计领域全球领先的POPULOUS公司设计,总用地面积约11.7万平方米,将分两期建设。一期已建成1片5000座中心球场,1片1500座比赛球场,4片250座比赛球场,12片室外训练场。场馆还可以在各种用途间快速转换,全面满足体育场、音乐会、剧院、文化活动及团体演出等多方面需求。作为国际一流网球赛事场馆,整体景观上设计成为一座“从地面升起的森林,让时尚的网球运动和美丽的‘森林公园’融为一体”。

Hengqin Tennis Center, with an area of about 117,000 square meters, is located at the heart of Hengqin New Area. The venue’s concept design is created by Populous, a world-leading company in tennis venue designing. Phase 1 includes the Center Arena with 5,000 seats, 1 court with 1,500 seats, 4 courts with 250 seats, and 12 outdoor training courts. The courts can satisfy different needs of all kinds of activities like sports event, concert, theater and cultural show. As a world-class tennis venue, the overall setting of Hengqin Tennis Center Zhuhai is just like a “forest park”which combines the beauty of nature with the excellence of tennis sports.






Industrial Pattern

公司主动整合资源,面向市场,建立以高端体育赛事运营为主的多元化发展模式,形成了以横琴国际网球中心为核心,以WTA等国际网球赛事组织承办、体育场馆管理及租赁和赛事咨询服务等功能为主的产业格局,将场馆固定资产转化为充满活力的体育产业。
 
With pooled resources, Huafa Sports has created a multidimensional development mode featuring high-level sports events operation. With the Hengqin Tennis Center as its core venue, the company is now designing a mutually-beneficial and symbiotic ecological industrial chain covering international tennis events operation, venue management and leasing, event consultation and sport and health management.








 Tennis Events and Other Services 

qy888千赢国际WTA超级精英赛:WTA(国际女子职业网联)在全球最具号召力的网球赛事之一,是中国排名前三的WTA顶级赛事,从2015年至2019年连续举办5年,总奖金额超过200万美金,包括单打和双打。单打比赛共有12名球员出战,其中包括一名外卡选手,双打阵容为6对组合。

 

WTA Elite Trophy is one of the highest-level tournaments on the WTA Tour and also the top 3 women’s tennis tournament in China. The event, with the total prize money over 2 million US dollars, will be held in Zhuhai for the first five years until 2019. It hosts a Singles competition for 12 players including one Wild Card, and a Doubles tournament for 6 teams.

qy888千赢国际网球公开赛。由中国网球协会主办,qy888千赢国际华发集团承办,华发体育运营管理有限公司运营。该赛事是首个以qy888千赢国际命名的网球公开赛,至此,qy888千赢国际成为继广州、深圳、香港等珠三角城市之外,又一个拥有专属网球公开赛的城市。赛事由ITF女子巡回赛和ATP男子挑战赛组成,赛事专业度为同级别赛事中世界最好水平。

 

Zhuhai Open, hosted by Chinese Tennis Association, organized by Huafa Group and operated by Huafa Sports, is the first tournament named after Zhuhai. Following the Pearl River Delta cities like Guangzhou, Shenzhen and Hong Kong, Zhuhai has now become another city which owns a tennis tournament. This event is a combination of Zhuhai ITF Women's Pro Circuit and Zhuhai Challenger. With a world-class venue and high-quality equipment, Zhuhai Open takes a lead among its kinds in the world.

 

ATP国际男子网球挑战赛:这是qy888千赢国际首次承办国际男子网球赛事,由中国网球协会、qy888千赢国际市文化体育旅游局联合主办,华发集团承办,比赛场地为qy888千赢国际横琴国际网球中心。该赛事被称为男子职业网球冠军的“造星工厂”,是国际男子职业网坛未来之星的竞技舞台。

 

ATP Challenger Tour Zhuhai, co-organized by Chinese Tennis Association and Zhuhai Culture Sports and Tourism Bureau and hosted by Huafa Group, is the first men’s professional tennis tournament in Zhuhai. Staged at Hengqin Tennis Center, ATP Challenger Tour Zhuhai is regarded as the arena of future champions for men professional tennis players.


 

ITF国际女子网球挑战賽:此项赛事由中国网球协会、qy888千赢国际市人民政府主办,qy888千赢国际市文体旅游局、华发集团承办。

 

Co-organized by Chinese Tennis Association and the People's Government of Zhuhai Municipality and hosted by Zhuhai Culture Sports and Tourism Bureau and Huafa Group, Zhuhai ITF Women's Pro Circuit is the second women’s professional tennis tournament in Zhuhai.

 


 

WTA、ATP、ITF三大国际网球组织旗下的赛事相继选择落户qy888千赢国际,并由珠华发体育运营管理有限公司承办,充分体现了了体育公司承办国际赛事的实力。

 

The fact the three top international tennis organizations like WTA, ATP and ITF all choose Zhuhai as the host city and Huafa Sports as the organizer for their tennis event has fully demonstrated the strong competitiveness of the company to operate international events.
 
澳洲网球公开赛亚太区外卡赛:亚太地区唯一大满贯澳大利亚网球公开赛(澳网)的赛前选拔赛,赛事组别分为男子/女子单打、男子/女子双打和青少年男子/女子单打,每个组别的冠军赢得澳网外卡,直接晋级 2017 年澳大利亚网球公开赛的正选赛。
 
Hosted by Tennis Australia, organized by Huafa Group and operated by Huafa Sports, Australian Open Asia-Pacific Wildcard Play-off is the only selection trail for the Grand Slam of Australian Open in the Asia-Pacific area. It includes Men's / Women's Singles, Men's / Women's Doubles and Teenage Men / Women's Singles. Champions from each category will win a wildcard into the Australian Open. Adults and teenagers will compete for the prize money up to 21,500 Australian dollars and coveted main-draw wildcards. 

 

环中国国际公路自行车赛:由国际自行车联盟和国家体育总局批准,2010年创办,是中国唯一以国家命名的跨区域国际单项赛事,是世界第四大长距离公路自行车赛。qy888千赢国际站赛事路段设在横琴,全程89.5公里。

 

Founded in 2010, Tour of China, Zhuhai Stage, sanctioned by the International Cycling Union (Union Cycliste Internationale/UCI) and the General Administration of Sport of China, is the only cross-regional and international event named after China. Following Tours de France, Vuelta a España and Giro d'Italia, it is the fourth longest road cycling race. The race covers 89.5 km in Hengqin, Zhuhai.
 

CCTV谁是棋王:定位于草根棋迷,在全国范围内发现挖掘民间棋王,分设八大组别,涵盖房地产、航天、石油、金融等32个界别,由中央电视台体育频道(CCTV-5)、中国职工文化体育协会秘书处、中国围棋协会共同主办,qy888千赢国际站由qy888千赢国际华发体育运营管理有限公司承办。
 
CCTV The Best Go Player, co-organized by CCTV-5, the Chinese Workers’ Association for Culture and Sport and Chinese Weiqi Association and operated by Huafa Sports, is a match targeting at Go talents among grassroots all around China. The players are sorted into eight groups, including Real Estates, Aerospace and Petroleum and Finance.





Major Projects


1.网球培训业务
  Tennis Training

 

公司充分发挥自有网球教学资源优势,重点开拓业余俱乐部招生业务。目前已与qy888千赢国际全市8家网球场地及教练签订合作协议,面向全市并开展各类培训班。除网球培训外,运营团队相继承接了qy888千赢国际高校网球精英赛、全国博士后网球大赛、民生银行信用卡网球俱乐部邀请赛等中小型业余比赛,在大型活动空档期弥补场馆利用率,盘活场地使用。
 

Our company gives full play to its exisiting tennis training resources, focusing on the development of the amateur club enrollment. So far, we have signed agreements with 8 tennis courts in Zhuhai along with their coaches on cooperation in providing various tennis training courses for the whole city. In addition, the operation team has presented the small and medium-sized amateur competitions such as the Zhuhai University Tennis Elite Tournament, the National Post-Doctoral Tennis Competition, and the CMBC Credit Card Tennis Club Invitational Competition, aiming to improve the utilization rate of our venue during the gap between large-scale events.
 

 

2.场地租赁业务
   Venue Leasing

 

自横琴国际网球中心自投入使用以来,我公司不断落地新兴场地租赁业务,依托华发在区域内的资源平台,积极展开多方合作洽谈。
 

Since the Hengqin Tennis Center Zhuhai has been in operation, our company has been developing the new business of venue leasing and seeking the opportunities of cooperation and negotiation by Huafa's regional resource platform.
 

公司承接华发新一代优+自贸区宜居产品发布会在横琴举办,公司全面承接场地搭建、功能房间配置、票务等现场执行,场地租赁业务进一步提升。网球中心运营实现了第一次场地租赁功能转型,由单一的赛事运营主体向多元化运营主体迈进。
 

Our company held Huafa New Excellence+ Free Trade Zone Livable Product Launch in Hengqin and undertook all the on-site work, including venue layout, functional room configuration, and ticketing, which has further improved our business of venue leasing. The operation of Hengqin Tennis Center Zhuhai has transformed its function for the first time from mere event operation to diversified operation.

 

中国横琴中-拉标准舞/拉丁舞国际锦标赛期间,我公司牵头组织场地运营及运营保障工作。赛事在横琴国际网球中心顺利举办,来自45个国家与地区超过6000多对选手参加大赛,规模再创新高。
 

During the China-Latin Dance International Championship, our company took the lead in organizing and guaranteeing the site operation. The Championship was successfully held in the Hengqin Tennis Center Zhuhai and reached a most great scale. More than 6,000 pairs of dancers from 45 countries and regions participated in the Championship.

 

qy888千赢国际爱普科斯电阻电容(qy888千赢国际)有限公司(TDK)20周年晚会在qy888千赢国际横琴国际网球中心隆重举行,4800人齐聚中心球场共襄盛举。这是网球中心场馆运营以来,现场人数最多的一次活动,也是场馆运营业务的一次重大突破。

 

The 20th Anniversary Party of EPCOS (Zhuhai FTZ) Co., Ltd. was held in Hengqin Tennis Center Zhuhai, attracting 4800 people to gather for a grand celebration. This party attracted most people throughout the operation of the Hengqin Tennis Center Zhuhai, which has marked a significant breakthrough of the business of venue leasing.
 

 

3.多元化运营发展

   Diversified Operation
 

除网球以外,顺应十九大全民健身新趋势,将业务范围延伸拓展至足球、羽毛球等体育领域,打造具有qy888千赢国际特色其他文体活动,重点运营Soccerex足球峰会项目,形成综合体育运营核心竞争力。
 

Apart from tennis, in line with the new trend of the Fitness-for-All Program initiated in the 19th National Congress of CPC, our business scope has been expanded into football, badminton and other sports fields, to hold other cultural and sports activities with Zhuhai’s characteristics, focusing on the operation of the Soccerex China and forming a core competitiveness of diversified sports operations.

 

Soccerex全球足球产业峰会:由华发集团与Soccerex组织机构共同举办的大横琴”Soccerex全球足球产业峰会落户qy888千赢国际,让更多媒体、更多足球产业从业者近距离接触足球产业资源,促进更多优质的足球产业资源在粤港澳大湾区落地。同时,借助峰会直通的平台,抢抓足球强国计划与中国足球改革机遇,向展示湾区及中国足球产业实力,在国际视野下更好地运作足球产业资源,助推中国及湾区区域足球产业裂变,为新时代中国经济及湾区区域经济转型升级增添新动力。
 

Soccerex China: The Soccerex China, jointly organized by Huafa Group and the Soccerex and staged in Zhuhai, allowed more media and more football industry practitioners to get close to the soccer industry resources and promoted more high-quality soccer industry resources landed in the Guangdong-Hong Kong-Macao Greater Bay Area. At the same time, with the platform of the Soccerex, we have seized the opportunities for Chinese soccer development and reform, shown the strength of the soccer industry in the Greater Bay Area and even the whole China, internationally promoted the utilization of the soccer industry resources, brought new changes and impetus to the regional and national development, transformation, and upgrading of economy and soccer industry in the new era.

 

 




Management Philosophy 
 

(一)坚持国有资产保值增值的原则 
  Adhering to the principle of maintaining and increasing the value of state-owned assets 
 

提高国有经济竞争力,放大国有资本功能作为公司规划的基本原则和根本指导,坚持提升公司现有的经营规模和经营水平,保证国有企业可持续发展与国有资本功能的壮大提升。
 

By the principle of "improving the competitiveness of the state-owned economy and amplifying the function of state-owned capital”, our company is devoted to enhancing our existing scale of operations and management, and ensuring the sustainable development of a state-owned enterprise and the expansion of state-owned capital.
 

(二)坚持国际化、品牌化、精品化原则
 Adhering to the principles of internationalization, branding and best quality

 

坚持长期立足于引入国际高端体育项目,保持qy888千赢国际在区域内甚至全球范围内的文体品牌声誉,长期促进横琴与港澳、与世界之间文化沟通及联系。

 

Keeping the long-term introduction of world-famous sports events, our company is devoted to maintaining the cultural and sports reputation of Zhuhai in the region and even the whole world and promoting the long-term cultural communication and contact between Hengqin and Hong Kong, Macao, and the world.
 

(三)坚持国企公益责任的原则 

 Adhering to the principle of responsibility of a state-owned enterprise for public interest

坚持担当全民体育的公益意识,以体育活动惠及于民,让qy888千赢国际市民在家门口享受时尚健康的运动,培养市民运动健身和精神素养,感受城市发展带来的获得感和自豪感,展示国有企业的角色责任。
 

Our company adheres to the public awareness of sports for all, benefits the people with sports events, enables Zhuhai citizens to enjoy stylish and healthy sports conveniently, to build up their bodies and sharpen their spirits, and to feel the sense of pride and satisfaction brought by urban development, and undertakes the responsibilities of a state-owned enterprise.


 


 Our Advantages
 
(一)具有深远影响力的内容品牌
  Events with far-reaching influence

公司已成为内地举办网球赛事种类最多的企业之一,qy888千赢国际WTA超级精英赛在qy888千赢国际本地已经形成了绝对领先的品牌优势与全球范围内的广泛关注,亦得到了政府的高度认可和充分信任。

 

Our company has become one of the most enterprises to have organized the most tennis tournaments in the Chinese Mainland. The WTA Elite Trophy Zhuhai has shaped its absolute brand superiority in Zhuhai and extensive attention around the world and has also been highly recognized and fully trusted by the government.

 

(二)极具执行力的专业运营团队

  Professional teams with excellent execution
 

公司已形成了一个务实干事、创新干事的经营班子,锻造了一支忠于企业、奋勇拼搏的员工队伍,始终保持着强大的团队凝聚力和执行力。
 

Our company has organized a management team of pragmatic and creative officials and a team of employees characterized by their loyalty and diligence, so we always maintain intensive cohesiveness and excellent execution.
 

(三)全球广泛合作关系

  Wide-ranging cooperative relationships worldwide
 

通过举办国际顶尖级别赛事,公司已与WTAATPITF、中国网球协会等国内外各大网球组织建立了密切的合作关系。

 

Through the organization of international top-level events, our company has established close cooperative relationships with major tennis organizations at home and abroad, such as WTA, ATP, ITF, and Chinese Tennis Association.

(四)前瞻的业务思维和机遇意识

  Forward-looking management philosophy and consciousness of opportunities

 

善于用业内前瞻的眼光和全球视野,预判行业发展形势、察觉发展良机。
 

Our company has a professional, forward-looking and global vision for the prediction of the trend of the industry and the consciousness of the opportunities for development.

 

华发体育依托专业的团队和先进管理经验,通过举办及协办多个具有影响力的赛事及活动,一方面实现了qy888千赢国际市民在家门口享受时尚健康的运动,感受城市发展带来的获得感和自豪感,另一方面以体育活动惠及于民,培养市民运动健身和精神素养。华发体育充分彰显着身为国有企业的角色,不断提升自身专业综合管理水平,未来力争跻身成为华南地区最大的国际体育运营公司。
 

With a professional team and advanced management philosophy to organize or co-organize a number of influential events, Huafa Sports has benefited Zhuhai citizens by enabling them to enjoy stylish and healthy sports conveniently, to build up their bodies and sharpen their spirits, and to feel the sense of pride and satisfaction brought by urban development. Huafa Sports has been fully undertaking the responsibilities of a state-owned enterprise and improving its comprehensive professional management. It strives to become the largest company in South China to operate international sports events in the future.

 
 

 


Combine Economic Efficiency with Social Benefits
 

公司坚持社会效益和经济效益并重,社会效益优先。它以赛事为杠杆,以创造华发品牌影响力,打造qy888千赢国际城市新名片为目标,完善了企业为社会大众服务的功能和责任。以2015年qy888千赢国际WTA精英赛为例,赛事结束后,非qy888千赢国际市居民对于qy888千赢国际的城市属性和知名旅游景点有了更多的了解。“海滨之城”、“宜居城市”、“口岸城市”等城市称号的认知度均得到明显提升。在互联网时代的大背景下,传统的单一业务已经不能满足体育产业发展的需求。目前,qy888千赢国际华发体育运营管理有限公司顺应时代的潮流,以多维度、多方式服务大众体育的发展战略,逐步构建起一个以横琴国际网球中心为核心,涵盖国际网球赛事组织承办、场馆管理及租赁、赛事咨询和体育健身休闲的全体育产业生态链,并努力打通从上游到下游的各个节点,让这个产业链具有很强的自我生长的能力,营造一个互利共生的局面。
 

While pursuing economic efficiency, Huafa Sports also puts social benefits in the first place. By operating sports events, Huafa Sports continues to expand the influence of Huafa Group and Zhuhai, devoting itself to giving better services to our society. Take 2015 WTA Elite Trophy Zhuhai as an example, since the event was finished, citizens from other regions have gained deeper understanding about Zhuhai. Now, the city is well-known as “the coastal city”, “the most livable city” and “the port city”in China. With rapid growth of the Internet, only one traditional business can not meet the needs of the development of sports industry. Complying with the international trend, Huafa Sports will serve the public in a multidimensional way. With Hengqin Tennis Center as its core venue, the company is now designing a mutually-beneficial and symbiotic ecological industrial chain covering international tennis events operation, venue management and leasing, event consultation and sport and health management.



 

qy888千赢国际横琴国际网球中心
Hengqin Tennis Center Zhuhai

来与国际球星踏足一片赛场,qy888千赢国际横琴国际网球中心正式预定
Book Hengqin Tennis Center, play in the same court as top stars.